Equity crowdfunding lets startups and private businesses raise capital from the crowd. Everyone can be an investor, not just VCs and private equity firms.
People can invest in startups that they believe in. Equity crowdfunding allows startups and private companies to raise capital from the crowd through the sale of securities like equity, debt, revenue share and more.
Anyone, regardless of wealth, can invest in private businesses, not just the ones trading on stock exchanges, and they can do so online.
There are nearly 6 million businesses in the US, and the majority have a difficult time accessing capital, whether through venture capital or public markets. With equity crowdfunding, there is a path to create more opportunity for both businesses and investors.
Equity crowdfunding provides a unique opportunity for businesses to turn their customers into owners and create a more loyal user base, one that is full of brand ambassadors, ready to promote the business.