Many FinTech firms are exploring new technologies and services to complement their core offerings. One area receiving considerable attention is blockchain and crypto-assets. Blockchain is becoming a legitimate disruptor in a myriad of industries. The technology has become so promising that none other than tech giant IBM is investing more than $200 million in research. Further, more than 90% of European and US banks are researching blockchain options. The technology can revolutionize government, finance, insurance, and personal identity security, among hundreds of other fields.
Many of these firms view blockchain/crypto as a disruptive, high growth potential technology and are leveraging their expertise in programming, payments, or market structure to help advance this field. Some FinTech firms are also entering into areas more tangential to their core business, such as payments firms offering marketing, operations, and human resources software. Given their large customer base, expertise in software development, and understanding of small business needs, these firms believe they are well-positioned to offer a broader range of products to help manage a business.